| Type | Brewery |
|---|---|
| Founded | 1873 |
| Founder(s) | Lüder Rutenberg |
| Headquarters | Bremen, Germany |
| Number of locations | Bremen |
| Products | Beer |
| Owner(s) | Anheuser-Busch InBev |
| Website | http://becks.com |
Brauerei Beck & Co is a German brewery in the north German city of Bremen. Owned by local families until February 2002, it was then sold to Interbrew for 1.8 billion euros. The brewery was formed under the name Kaiserbrauerei Beck & May o.H.G. in 1873 by Lüder Rutenberg, Heinrich Beck and Thomas May. In 1875, Thomas May left the brewery which then became known as Kaiserbrauerei Beck & Co.
Beck's ranks fifth among Germany's best selling breweries. Beck's is still growing in the German Market, but it is still not a major brewer in Germany. Beck's produces parts of its beers by other companies which are owned by Beck's such as Löwenbräu in Munich and Hasseröder in Wernigerrode. Beck's in Bremen is the logistic German Headquarters of InBev. All advertising and logistics for the companies owned by InBev Germany is steered from there for this Market.
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Beck's logo, a key, is the mirror image of the coat of arms of Bremen. Since Beck's is located on the river of a port city, it was easy to ship out its beer to the world at large and become an international beer powerhouse. Beck's is known for its pilsner consisting of two row spring barley from the south of England, yeast, crystal water from the "Rotenburger Rinne" and Hallertau hops from southern Germany.
Although Beck's marketing material claims that it follows the strict Reinheitsgebot, the German Purity Law of 1516 by the Duke Albrecht the Fifth of Bavaria, as with virtually all modern beers, cultured yeast is an ingredient, which was later approved in an amendment to the original purity law. Beck's was the first German beer company to use green bottles.
The St. Pauli Girl Brewery is housed within the Brewery in Bremen. Although Beck's and St. Pauli Girl beers are very similar in nature, the latter only recently has been sold in Germany.
Beck's is the number one German export beer by volume and is sold in over 100 countries. The largest markets for Beck's outside Germany are the United Kingdom, the USA, Italy, Australia, Ukraine, Romania and Russia.
The main brand is Beck's which has for many years also been brewed under license in Namibia, which prior to World War I was a German colony. It is also today brewed in Bulgaria, Australia, Ukraine, Serbia, Montenegro, China, Nigeria, Hungary, Romania, Croatia, Turkey and Bosnia and Herzegovina. In Germany the Spatenbräu-Löwenbräu Group in Munich is producing Beck's Beer for the Market in southern Germany and southern Europe.
Beck's beer has previously sponsored the Beck's Futures British art prize given to contemporary artists.
Beck's summer 2009 limited-edition labels were designed by the musical groups Hard-Fi and Ladyhawke (musician).[1] Beck's 2010 limited-edition art labels were designed by the musical group Phoenix and other emerging artists. With each art label, consumers could download a free track from play.com.
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